Tools & process training
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“The two sides to achieving a supercharged growth trajectory”
When looking at most of today’s industry leaders, there’s one asset base that stands out in contributing to their successes: the talent of their workforce. The pool of talent in your company needs to be constantly nurtured and developed. A majority of today’s employees want more than a pay-check, they want to feel a sense of purpose and be provided with the opportunities to learn and grow. If those needs aren’t met they look elsewhere to satisfy them. Providing your employees with opportunities to develop will help retain valuable talent but also strengthen your competitive advantage. On top of drawing and retaining key talent, another growing concern is that today’s competitive landscape is constantly changing. If you don’t have the proper processes and tools in place, you’ll find yourself getting pushed around by these changes instead of seizing the opportunities that they represent. You’ll get stuck on the side-lines trying to keep things afloat while your competitors are finding new ways to meet customer demands and grow.
Build a culture that values experimentation
Overcoming this barrier requires you to build and integrate processes that allow for experimentation. These processes need to allow for integration between multiple functions: product, engineering, marketing, sales, and analytics. It’s at the intersection between these that the truly game-changing insights will be made. But turning these insights into real and actionable opportunities requires not only the proper processes but the tools to make all of your data sources talk to each-other (so nothing falls between the cracks). Having an idea or growth hypothesis that you can't action, and eventually watching your competitors put it out because you didn't have the proper tools in place to put into practice, is incredibly frustrating.
Empower your team and your business
We’ll help you put in action the process and tools that will support you to develop and seize on all of these emerging opportunities. We can bridge the communication gaps between your existing teams to put the processes into place that will enable cross-functional collaboration. From there, we up-skill your teams on best-in-class tools to create an experimentation and data-driven culture across your organisation. We’ve made a habit of testing and working with many different tools across different industries, which allows us to tailor the right fit for your organization.
FAQs
Can I do this myself?
Yes. There are plenty of resources out there, including our own blog, that provide guidelines from which you can find best-practice tools, and build out your own internal growth process/culture. However, with your own ikaros growth expert in residence, you have the benefit of our experience. Having built and led numerous high-performing growth teams for scale-ups & established corporates, we can tailor a framework specifically to your industry, team preference and business culture.
We don't do marketing.
We deliver growth.
It's been a terrific experience. We engaged with ikaros after having tried for 12 months to do things ourselves and not making any meaningful progress. The team had dealt with everyone of our issues before and had the most appropriate solution on every occasion.
The team are thorough, assertive (they don't just tell you what you want to hear) and an all-round pleasure to work with.
ikaros has been a key partner to the Data & Digital teams at My Muscle Chef over the past two years. At MYMC we move fast, and ikaros have been able to not just keep up but actually push us to keep improving on what and how we deliver.
ikaros have set the standard for what we expect from agency partnerships.
ikaros has been a great help in driving growth for one of our portfolio businesses, thanks to their deep understanding of growth strategy, analytics & experimentation.
They have the ability to reliably deliver across all stages of projects, whether validating product-market-fit from the ground-up, or scaling growth and unlock new levers.
During our FullStory platform implementation the ikaros team was invaluable. They took the initiative to address tracking issues through GTM, set up crucial Amart Website dashboards, and collaborated seamlessly with our team, including developers and IT. Everything was extremely well documented and communicated. I highly recommend their services with the implementation of the FullStory platform.
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The the ikaros team assumed a crucial role in driving Pearler’s growth strategy as a Fractional CGO. They played a pivotal part in shaping and implementing our product-led growth approach and worked seamlessly with our CMO and internal team. Their contributions across marketing automation, analytics, and product development have consistently made a significant impact on the business.
The ikaros team have been instrumental in supporting Prezzee on our data and insights journey.
From strategic advice through to best-in-class implementation support of our analytics tools, ikaros has been a true extension of our team. Their strategic, data-driven marketing lens and a real focus on business growth truly sets them apart.
From day 1 ikaros have filled us with confidence that we made the right choice with them. They couple deep growth expertise and strategic advice with the ability to get things off the ground and running super quickly.
Their collaborative attitude has also made them a pleasure to work with. Big thanks to Ikaros for helping us setup the experimentation culture that every start-up needs.
ikaros has been the true description of a partner. Providing valuable advice at all times, educating our team where necessary and providing the level of engagement that truly feels like they are one of the family.
Joining us at the outset of a large acquisition, the ikaros team worked on setting up the infrastructure, monitoring and reporting and providing the recommendations that will keep giving us the digital competitive edge.
The team at ikaros have supported us in transforming a 20 year-old family business into a growth-machine, helping deliver close to 100% new customer growth.
They helped establish a data-driven growth culture, pulling together teams across functions and bridging the gaps between our technical and business challenges.
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Daniel and his team at ikaros are world-class digital and growth professionals.
They are experts in the space of SEO, PPC, analytics and customer lifecycle marketing and were able to align our marketing and engineering team’s direction with their deep understanding of both business and technical requirements.
The ikaros team have been instrumental to CareerTeam's growth, defining and implementing a successful growth strategy for our business.
ikaros quickly delivered results across each stage of our customer journey and continues to do so as part of our ongoing collaboration. We couldn't be happier with them!
Why ikaros
Broad Expertise
High-Impact Results
Candid Comms
Tailored Advice
