Growth Blueprint
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Before you execute, you need a high-level overview
Whilst execution is the money-maker when it comes to business growth, high-level strategy is the crucial stepping stone in guaranteeing the success of your tactics and experiments. If you don't understand your product offering, if you haven't interviewed your customers and if you haven't validated your competitive advantage, your marketing and sales will be falling short of its potential from the get-go. You need to look at your business across the entire funnel (think AARRR), identify your bottlenecks and use this to guide your customer journey and growth experiment prioritisation. A big part of getting this right is the correct tooling and internal processes.
Have you built your growth foundation?
To grow successfully, you need to be fully set-up and across the following:
- Your product & personas: product offering, customer survey/interviews to confirm product-market fit and validate your competitive advantage. Customer persona/journey, target audience and alignment of personas with product and messaging.
- Your performance & reporting: Current performance across the funnel (AARRR). Prioritisation of growth impediments. Tracking and reporting set-up.
- Your processes & tools: What process do you have in place for structured experimentation. How does your growth stack compare to best practices.
Your trusted growth navigator
Our growth blueprint provides a summary of your status quo, what we've identified as growth impediments/issues, as well as next-step prioritisation and recommendations. It provides a broad look into your channels, strategy, tools, data infrastructure & revenue, defining the tools, processes and culture you need to achieve your growth goals. For a more detailed look at data and analytics infrastructure, we offer a separate Analytics Review, but for a high-level overview, this is often sufficient.
FAQs
Why does it matter?
Before you dive into experimenting with different channels across marketing and sales, you need a clear overview of your customer journey, target audience and product/messaging. When you've combined this with clear performance & reporting capabilities, and the right growth stack across marketing, analytics, product and sales, you'll have the high-level insight you need to confidently move forward.
We don't do marketing.
We deliver growth.
During our FullStory platform implementation the ikaros team was invaluable. They took the initiative to address tracking issues through GTM, set up crucial Amart Website dashboards, and collaborated seamlessly with our team, including developers and IT. Everything was extremely well documented and communicated. I highly recommend their services with the implementation of the FullStory platform.
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ikaros has been a great help in driving growth for one of our portfolio businesses, thanks to their deep understanding of growth strategy, analytics & experimentation.
They have the ability to reliably deliver across all stages of projects, whether validating product-market-fit from the ground-up, or scaling growth and unlock new levers.
The the ikaros team assumed a crucial role in driving Pearler’s growth strategy as a Fractional CGO. They played a pivotal part in shaping and implementing our product-led growth approach and worked seamlessly with our CMO and internal team. Their contributions across marketing automation, analytics, and product development have consistently made a significant impact on the business.
The ikaros team have been instrumental in supporting Prezzee on our data and insights journey.
From strategic advice through to best-in-class implementation support of our analytics tools, ikaros has been a true extension of our team. Their strategic, data-driven marketing lens and a real focus on business growth truly sets them apart.
From day 1 ikaros have filled us with confidence that we made the right choice with them. They couple deep growth expertise and strategic advice with the ability to get things off the ground and running super quickly.
Their collaborative attitude has also made them a pleasure to work with. Big thanks to Ikaros for helping us setup the experimentation culture that every start-up needs.
ikaros has been the true description of a partner. Providing valuable advice at all times, educating our team where necessary and providing the level of engagement that truly feels like they are one of the family.
Joining us at the outset of a large acquisition, the ikaros team worked on setting up the infrastructure, monitoring and reporting and providing the recommendations that will keep giving us the digital competitive edge.
The team at ikaros have supported us in transforming a 20 year-old family business into a growth-machine, helping deliver close to 100% new customer growth.
They helped establish a data-driven growth culture, pulling together teams across functions and bridging the gaps between our technical and business challenges.
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Daniel and his team at ikaros are world-class digital and growth professionals.
They are experts in the space of SEO, PPC, analytics and customer lifecycle marketing and were able to align our marketing and engineering team’s direction with their deep understanding of both business and technical requirements.
The ikaros team have been instrumental to CareerTeam's growth, defining and implementing a successful growth strategy for our business.
ikaros quickly delivered results across each stage of our customer journey and continues to do so as part of our ongoing collaboration. We couldn't be happier with them!
Why ikaros
Broad Expertise
High-Impact Results
Candid Comms
Tailored Advice
