Google Analytics & Tag Manager

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What you don’t measure, you can’t improve

Understanding how to acquire, activate and retain customers requires a deep understanding of their behaviour. Google Analytics is the most widely used digital analytics tool at your fingertips. While the basic setup is straightforward, building a proper setup that generates truly valuable insights isn't, as the process is riddled with things that can go wrong or missing. Unfortunately, in the very attempt of becoming more data-driven, a poor GA setup can lead you to confusion, paralysis-by-analysis, and in many scenarios, to make wrong decisions. The same principle goes for properly setting up Tag Manager. GIGO - Garbage In Garbage Out. If the customers' interactions with your website aren’t properly tagged the subsequent analysis will lead you astray. This is something we have seen many times.

GA / GTM set-up is just the beginning

Even if you’ve invested in getting Google Analytics and Google Tag Manager properly set up, the unfortunate truth is that they require constant attention and upkeep. Both customers and businesses are constantly evolving, meaning continuous re-evaluation is needed to maintain your edge and deepen your understanding. In reality, getting Google Analytics and Tag Manager properly setup is only the first piece of the puzzle. You need to harness the power of its continually developing functionality to drive data-driven growth for your business.

Build your analytics stack right from the get-go

For small businesses, a proper GA and GTM setup provides you with excellent tools for recognizing your customers' needs and driving growth. However, as companies grow and become more complex, so does the data. In this case, both GA and GTM remain important tools to use but to properly manage the extra complexity, you should look to implement a Customer Data Platform (CDP). We're able to assess what tools will help you gain an edge on your competitors and implement these so that you’ll hit the ground running with actionable insights about your customers.

FAQs

Can I do this myself?

Possibly, if you have analytics experience and have the time, resources and ability to build-fail-learn your way to a perfect set-up. In most cases, you probably can't (and shouldn't) risk this, especially in larger organisations where the implications are potentially disastrous (e.g. data interruption). We have a lot of experience with the common tools (Google Analytics, Tag Manager), plus the more sophisticated tools (customer data platforms etc.) All of these tools have a lot of gotchas that we've painfully experienced and developed best-practices for. That experience can now be yours, with recommendations and set-ups tailored specifically to your needs.

Are you a data/analytics agency?

Data & analytics is our secret sauce. Most agencies are super-specialised, whether in data-science, performance-marketing or a specific function (e.g. SEO, SEM). We're able to combine it all, we know what is required across analytics, marketing, product and broad strategy to achieve successful business growth.

We don't do marketing.
We deliver growth.

During our FullStory platform implementation the ikaros team was invaluable. They took the initiative to address tracking issues through GTM, set up crucial Amart Website dashboards, and collaborated seamlessly with our team, including developers and IT. Everything was extremely well documented and communicated. I highly recommend their services with the implementation of the FullStory platform.

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Kayla Enter

Head of Digital

ikaros has been a great help in driving growth for one of our portfolio businesses, thanks to their deep understanding of growth strategy, analytics & experimentation.
They have the ability to reliably deliver across all stages of projects, whether validating product-market-fit from the ground-up, or scaling growth and unlock new levers.

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Daniel Jarosch

Managing Director & Partner

The the ikaros team assumed a crucial role in driving Pearler’s growth strategy as a Fractional CGO. They played a pivotal part in shaping and implementing our product-led growth approach and worked seamlessly with our CMO and internal team. Their contributions across marketing automation, analytics, and product development have consistently made a significant impact on the business.

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Nick Nicolaides

Co-founder and CEO

The ikaros team have been instrumental in supporting Prezzee on our data and insights journey.
From strategic advice through to best-in-class implementation support of our analytics tools, ikaros has been a true extension of our team. Their strategic, data-driven marketing lens and a real focus on business growth truly sets them apart.

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Nico Riahi

Chief Commercial Officer

From day 1 ikaros have filled us with confidence that we made the right choice with them. They couple deep growth expertise and strategic advice with the ability to get things off the ground and running super quickly.
Their collaborative attitude has also made them a pleasure to work with. Big thanks to Ikaros for helping us setup the experimentation culture that every start-up needs.

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Kathleen Weaver

Co-CEO

ikaros has been the true description of a partner. Providing valuable advice at all times, educating our team where necessary and providing the level of engagement that truly feels like they are one of the family.
Joining us at the outset of a large acquisition, the ikaros team worked on setting up the infrastructure, monitoring and reporting and providing the recommendations that will keep giving us the digital competitive edge.

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Stuart Miller

Group CEO

The team at ikaros have supported us in transforming a 20 year-old family business into a growth-machine, helping deliver close to 100% new customer growth.
They helped establish a data-driven growth culture, pulling together teams across functions and bridging the gaps between our technical and business challenges.

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Markus Albert

Managing Director

Daniel and his team at ikaros are world-class digital and growth professionals.
They are experts in the space of SEO, PPC, analytics and customer lifecycle marketing and were able to align our marketing and engineering team’s direction with their deep understanding of both business and technical requirements.

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Dean Jones

Founder & CEO

The ikaros team have been instrumental to CareerTeam's growth, defining and implementing a successful growth strategy for our business.
ikaros quickly delivered results across each stage of our customer journey and continues to do so as part of our ongoing collaboration. We couldn't be happier with them!

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Josef Günthner

Partner

Why ikaros

Broad Expertise

We’re a team of experts and entrepreneurs. Together, we bring the skill-set of consultants, marketers, product managers, data scientists and developers to any challenge.

High-Impact Results

We value quick-wins, but we understand what it takes to grow sustainably. Rather than jumping into paid ads, we look at what part of the funnel has the biggest impact on your bottom line.

Candid Comms

We’ve scaled successful businesses—and made painful mistakes along the way. We don’t promise the world; we share our experience and help you make calculated decisions.

Tailored Advice

We’re trusted advisors & teachers to leaders across the globe. We don’t recycle agency tactics, we provide a tailored service from experts who have actually been in your shoes.