Attribution Modelling & Reporting
Trusted by
“When it comes to attribution & reporting, there is no one-size-fits-all approach”
Today, most companies fight for the attention of their target audience across multiple channels and touchpoints. The multitude of options available in marketing and behavior of both your competitors and customers requires you to make a choice about which touchpoints to focus on. And it’s difficult! Many companies struggle with getting this right with the sheer complexity of today's customer journeys. No journey is the same for every industry or business—and it’s ever-changing. But, if you don’t have a real understanding of what interactions lead to conversion for your business, your marketing budget will be sliced too thin when trying to cover all touchpoints. However, even if you’re able to track what interactions lead to conversion, that effort will remain useless if you don’t put actionable information in the right hands.
“The deeper the understanding, the higher the ROI”
If your company is to become a relentless growth machine, you need to understand your customers’ journey to conversion. By zeroing in on the touchpoints that matter, you’ll deliver that magical ROI on your marketing efforts. However, all of this requires you to set up an attribution model & reporting systems to drive fast and data-driven decisions across the business. If the right data isn’t in the right place or if it’s simply too much data, you’ll stifle decision making or even see the wrong decisions being made.
“A cross-business problem requires a cross-functional solution”
We help you ask—and answer—the right questions. With a wealth of experience that cuts across product, engineering, and marketing, we help you define and implement the data flows you need to quickly and accurately track, measure, and report on your customer’s journey from the first interaction to conversion. We understand that it isn’t a question of building extensive reporting but instead about enabling the right people with the right information to support better and faster decisions across your organisation.
FAQs
What is Attribution Modelling?
Attribution models help you understand how your customers discover and interact with your company by assigning credits to each touchpoint. The insight gained from these touchpoints helps you make better decisions on how to support your customer's journey.
We don't do marketing.
We deliver growth.
During our FullStory platform implementation the ikaros team was invaluable. They took the initiative to address tracking issues through GTM, set up crucial Amart Website dashboards, and collaborated seamlessly with our team, including developers and IT. Everything was extremely well documented and communicated. I highly recommend their services with the implementation of the FullStory platform.
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ikaros has been a great help in driving growth for one of our portfolio businesses, thanks to their deep understanding of growth strategy, analytics & experimentation.
They have the ability to reliably deliver across all stages of projects, whether validating product-market-fit from the ground-up, or scaling growth and unlock new levers.
The the ikaros team assumed a crucial role in driving Pearler’s growth strategy as a Fractional CGO. They played a pivotal part in shaping and implementing our product-led growth approach and worked seamlessly with our CMO and internal team. Their contributions across marketing automation, analytics, and product development have consistently made a significant impact on the business.
The ikaros team have been instrumental in supporting Prezzee on our data and insights journey.
From strategic advice through to best-in-class implementation support of our analytics tools, ikaros has been a true extension of our team. Their strategic, data-driven marketing lens and a real focus on business growth truly sets them apart.
From day 1 ikaros have filled us with confidence that we made the right choice with them. They couple deep growth expertise and strategic advice with the ability to get things off the ground and running super quickly.
Their collaborative attitude has also made them a pleasure to work with. Big thanks to Ikaros for helping us setup the experimentation culture that every start-up needs.
ikaros has been the true description of a partner. Providing valuable advice at all times, educating our team where necessary and providing the level of engagement that truly feels like they are one of the family.
Joining us at the outset of a large acquisition, the ikaros team worked on setting up the infrastructure, monitoring and reporting and providing the recommendations that will keep giving us the digital competitive edge.
The team at ikaros have supported us in transforming a 20 year-old family business into a growth-machine, helping deliver close to 100% new customer growth.
They helped establish a data-driven growth culture, pulling together teams across functions and bridging the gaps between our technical and business challenges.
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Daniel and his team at ikaros are world-class digital and growth professionals.
They are experts in the space of SEO, PPC, analytics and customer lifecycle marketing and were able to align our marketing and engineering team’s direction with their deep understanding of both business and technical requirements.
The ikaros team have been instrumental to CareerTeam's growth, defining and implementing a successful growth strategy for our business.
ikaros quickly delivered results across each stage of our customer journey and continues to do so as part of our ongoing collaboration. We couldn't be happier with them!
Why ikaros
Broad Expertise
High-Impact Results
Candid Comms
Tailored Advice
